E-Commerce SEO
Posted by Dileep Kumar in 
There are more firms online than ever, and e-commerce is a great way to retail products in bulk across the UK. But why does your website stand out? How do potential customers find your website over the next?
You need to be up the rankings for all your SKU’s, manufacturer and category related key phrases. Through a structured blend of keyword research, landing page scripts and link building, we deliver the results you need to survive and then thrive online.
Email us through the contact form with your website and key phrases, and we can quote with a proposal within 24 hours.
How Will Social Media Sites Help My SEO?
There is a bit of a common myth that having a decent Facebook page will help your business thrive in terms of turnover. One thing should be made clear from the start- social media is a small part of a well structured SEO campaign.
To get an understanding of how this kind of online profiling can help your SEO, the best place to start is the traditional link building methods of SEO. You have a page dedicated to links on a particular theme or product, and that helps not only your link partners, but also your site create an inner theme and some decent relevant content.
The search engines like pages that link to your site, especially if the links have the right anchor text and the weighting (PageRank is an example) of the pages is of a high value.
Social networking sites are only used in this way by many SEO firms, but there is obviously a bit more to it now. Having a very strong profile on Twitter can get you up the rankings for your chosen key phrases, so this should be taken advantage of.
Get the page geared up with your branding and you may just pick up a sale. But remember- the main source of income for your business is your website, and this is why there will have been an effort to start SEO in the first place. In other words, don’t get too carried away spending all day on social networking SEO.
How Does SEO Work?
For anyone looking to improve their online sales by way of internet marketing, SEO is the only real sustainable option. But although everyone is talking about SEO, from large corporations down to sole traders, just how does SEO work?
Well, over time search engine providers like Google, Bing and Yahoo have offered a set of organic results. They are called organic because they are natural listings, as appose to the paid for variant (PPC- Pay Per Click). The way in which each engine has decided to display results is different, but they all have specific criteria that makes one site more relevant than another for a particular theme, key phrase or key word.
The one common denominator in the factoring of results is the fact that the webpage that is ultimately displayed needs to be wholely based upon the subject matter. This includes the theme of the whole website, the content on the page and the content on other sites that link in to the page in question. Sound complicated? Well that is just the start….
Other key factors are complex ratios for internal and external links which provides data for the robots on link and page popularity. Anchor text, volume of incoming one way permanent back-links and also page specific one way back-links are all important elements of popularity.
Google alone offers a PageRank as an indicator to visitors how it rates a page, although this is not the be all and end all for rankings. Just one in a thousand factors that makes up SEO, and why it’s so sought after to be able to get to the top positions.
SEO Agencies To Be Looked After By Yahoo
After finally agreeing to the proposed joint venture, the US Justice Department and the EU have given Yahoo and Microsoft the chance to move forward. The plans have been in place since June 2009, when the two companies failed a merger opportunity.
Allowing the two search providers to go ahead with their plans, we will now see the split of responsibilities within the separate operations, ultimately providing two services online with shared overheads.
Microsoft will control the search technology (after the adoptation of Yahoo’s algorythmic search platform). Yahoo will be more sales driven, looking after the PPC efforts and the SEO agencies across the US and rest of the World.
It was never a matter of ‘if’, just ‘when’ the respective government bodies gave the thumbs up on this venture. Looking for reasons to stop Microsoft and Yahoo joining search forces under the competition banner was a false starter.
Google currently dominates the search engine market in Europe and the US, and this will be seen as a healthy move in terms of search competition.
Sheffield SEO Company
As the longest established SEO firm in the Sheffield area, we often come across companies who cannot find a way to get their business off the ground. The usual questions someone is faced with when either adding a website to their business efforts, or trying to startan online business, is ‘where will the customers come from?’. Marketing can the make or break on an Internet company, just like it can with a traditional bricks and mortar retailer.
Finding a good SEO Sheffield firm to be a long term partner and drive traffic to your web pages is the key. Imagine having the constant daily stream of well qualified traffic landing on your pages. They see your products and services, have searched for the perfect key phrases that we have helped you target, and the conversions are waiting to happen.
We have seen it time and again where a firm will have invested a great deal in a sparkling website, but not considered the traffic sources. It’s the same as opening a shop on a back street and not promoting it. The traffic just won’t arrive, and the investment in the site is essentially a waste.
Our well proven methods of Internet marketing can help you make money and concentrate on the important thing- supplying and satisfying your customers. Contact us today and you will find we are more affordable than you may have imagined…
Recent Posts
Speak to us today
"I would not hesitate to recommend SEO Clock. They have transformed our site from a small part of our business to a major source of income. Excellent value for money..." Andrew Peckett, Managing Director KatiePeckett.com