SEO Review

Posted by Neil Palmer in Blog      No comments

Feb
6

With the emergence of SEO as a marketing tool and a way to gain sales, the hype and increase in popularity has pretty much been expected. Just like TV in the 70’s and 80’s had it’s boom, the Internet has become a massive advertising platform in the space of under a decade- due to the number of people online.

For this reason there are business people expressing interest in SEO, maybe people who would not have considered it a few years ago. Some are sceptical, and rightly so. Not every campaign is a blazing success, and there are quite a few SEO companies who take a small retainer off many firms and do very little. With little consequence too, as the industry is hardly under a governing body, and most contracts in SEO are water tight should you not get a top 10. No guarantees….

So we find ourselves working in a market where there are more and more SEO reviews, offered on different platforms in differing formats. The SEO review that the everyday small business owner will most likely find is surely on Google local. After all, searching for a local company offering a service brings up these listings first on 9 out of 10 occasions. They offer often scarily frank, unedited or certainly un-moderated reviews of SEO providers in a certain location.

Other places you will find an SEO review are on the bigger more professional sites, like Econsultancy and certain marketing journals. We found the most genuine and well moderated reviews came from proper traditional marketing magazines- which are obviously available online too. They try to speak with clients of the bigger firms and offer well balanced and informative details of how the services were perceived.

The one thing you should remember, is that when you look for an SEO review, there is a great chance that the sites you find online are offering a service or product themselves. This could be in the form of an SEO company masking reviews with details of their work, or software companies trying to sell SEO packages for DIY SEO. Either way, the people best at getting to the top of Google for these kind of reviews are, unfortunately, SEO providers.