Blink and you’ll be behind. SEO is so fast moving it’s scary sometimes, the age of new media and marketing demands you keep in touch or risk losing the required knowledge to perform succesful campaigns for your clients. So why does SEO keep changing? What’s the reason we have to check the SEO News on a daily basis? Is it not good enough now, the systems that the search engines have in place? Continue Reading…
Google fined in France over book digitizing
Posted by Mike Campbell on December 21, 2009 | No Comments »A Paris court on Friday ruled that Google violated French copyright law in digitizing books, but it’s unlikely the decision will be the last word on the search engine’s controversial book-scanning project. A judge ordered Google to pay 300,000 euros, or roughly $430,000, in damages to French publisher La Martiniere, which pursued the case on behalf of a group of publishers, The Associated Press reported. In addition, Google was ordered to pay a fine of 10,000 euros, or $14,340, every day, until it removes literary extracts from the publishers’ books from its database. Continue Reading…
Real Time Results Questioned
Posted by Mike Campbell on December 21, 2009 | No Comments »With the recent launch of the real time results into Google’s search engine listings, there wasn’t going to be a real test until something tragic occurred in the global spotlight. With yesterdays sad news of the passing of Brittany Murphy, this new technology has again been criticised for the lack of censorship regrading the content on offer. Some of the results on offer from a search for this late actresses name reveal some unsavoury comments, although most appear to be based on condolences. The problem being they could contain anything. Continue Reading…
New SEO
Posted by Mike Campbell on December 9, 2009 | No Comments »Because internet marketing is changing all the time, new SEO styles and techniques are being developed and implemented all the time. The idea that SEO has reached its peak in terms of structure and management is not correct. When you have such a new system in place to develop your online sales it really is a case of changing, improving and testing ways to improve your SEO campaign. Continue Reading…