SEO Tools
Posted by Dileep Kumar in 
When we think about tools in terms of Internet related work it usually means software and also applications. This is certainly true when it comes to SEO tools and there are now literally hundreds of different kinds of packages and web based applications that can be utilised in the chase for better rankings.
The only kind of software tools for SEO are those that manage campaigns, the ones that submit content, plus a few which look after search engine submissions. Software for SEO management is now becoming serious in terms of ability and need; try managing a large SEO campaign for a firm (with hundreds of target phrases) without this kind of tool and you’ll struggle.
The main reasons to employ this kind of tool is the bulk of a large project being too difficult to manage in typical packages like Microsoft Excel or standard database of some sort. Modern software tools for SEO have the ability to check multiple SERP positions, identify link partners and compare against competition standings.
Web based SEO tools are quite common but often limited in their ability, especially as the more difficult aspects to SEO are rightly charged for instead of being offered online for free. This doesn’t mean that there are not a lot of invaluable tools for ultra important parts of search engine optimising to be found on the Internet. Find a site you like that offers a host of tools and bookmark it- we have a few favourites and use them on a daily basis for the following kind of work:
- Adsense Calculator for checking the cost of specific phrases
- Advanced meta tags generator that helps find the best format for meta
- Alexa Rank Tool to find the popularity of a website with Alexa
- Code to Text Ratio to make sure a page is of the right density for coding against real text
- Domain Age Check – quickly check how old a website is
- Indexed Pages to see what number of pages have been cached by certain search engines
- Keyword Density for an all important check on the theme for a set URL
- Keyword Difficulty – to see just how hard one particular word or phrase is to get up the rankings for
These are not the only tools you can find online but a few of the most influential in running a successful site. There are more tools being promoted every day and we look forward to the advancement of this kind of web based help, and advise our clients to use the basic ones when creating new content for products or a service they offer.
Google Caffeine The Perfect Stimulant
With much more movement in the search engine market over the last few months (than we have seen in a decade), there are plenty of articles knocking about regarding the Google Caffeine treatment. Where this term comes from, we are not quite sure, as the search engine will not be renamed. In fact it looks from the outset like it’s just a set of much needed updates to a very polished search provider.
The main points to be aware of are the time it takes to display the results, the amount of indexed content and the relevancy of the results. Now we have already begun to see the changes go in place, namely the real-time results section you see about 3 or 4 positions down in the first page of the results. This is supposed to aid the user experience by offering comments and remarks from news sources, blogs, and the general public.
The speed of the results appears to have been increased, especially considering the indexed pages being higher than ever before. An article we read from a tester of the new Google robot noted that in some cases the SERP’s were displayed in half the time. And with the fact that there are so many social networking sites that will be just full to the brim with new posts every day means the number of results Google needs to offer is inevitably increasing.
In summation these changes are in response to smart features that are being offered by Yahoo and Bing, and has given Google Inc a little warning. They ned to stay on their toes if they want to maintain the two thirds of the search market they currently enjoy. These sharp alterations to the already popular engine will no doubt cement it’s place on top, though with Bing threatening big spending and increased usability, this won’t be the last shot of caffeine Google needs.
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