Call To Click Improves Mobile Experience

Posted by Neil Palmer in News      No comments

Feb
2

One obvious problem with browsing the Internet on a mobile device is the display size, and ability to find what you what on a web page. This is especially true of most e-commerce websites and search results pages on search engines.

Whilst most people don’t tend to look for retail items while travelling around, things we do actively seek are places of interest, restaurants and cafe’s and service providers like car garages. To help browsers get to the contact details of a page Google, through their Adwords programme, have introduced ‘Call To Click’. This is a feature designed to bring the contact details for a company to the top of the page in a mobile web browsing device, commonly known as Android phones.

By introducing this handy element into the handheld search results, Google have really made life much easier for the public to use the Internet quickly on their phones. While we wait for technology to improve, or even a different kind of application for web pages on smaller screens, this has resolved an issue many consumers had.

Google in turn will be hoping that local businesses will see the benefit in the service and sign up (if haven’t already done so) for Adwords. This means they will need to have a PPC campaign in place to use the service, something which undoubtedly inspired Google to invest in this new feature. The company will also have to opt in to the mobile content network.

In the past many firms have opted out of the mobile content network in favour of the desktop results (with Adwords). SEO firms target those paying for adverts in mobile network results as having a poor return on investment, and being harder to track for potential pay per click fraud. This is due to many millions of blogs around the World displaying ads through Adsense, and there are always reports of click abuse.