Best ways to make content unique

One thing that we always make very clear in our blog posts is the fact that content has to be unique to stand a good chance of being weighted as ‘the best online’. Content is one large element that is required to make a website well optimised. This tutorial looks at the ways to consider fresh content ideas; sometimes it can be difficult to improvise worth while content.

Firstly, think of the main services and / or products that you offer. As we mentioned in the last tutorial, content should be themed, and there is no better theme than what you offer to the end user.

Every product will have a slightly generic description, often provided by the manufacturer. This is not good enough if you want to be ranked well, so take the bullet points and then expand in your own words.

For category pages there needs to be much more text describing the topic, so try and be as descriptive as possible about the market sector. If you sell fruit and veg, then your mushroom page should have 1000 words. Talk about the best mushrooms, where they originate from, what they look and taste like etc. This should all be from your own head- and by all means include good experiences to excite and engage the visitor.

Using experiences will always make the content unique, so to a degree this is good for retailers. If you sell a professional service, it may be an idea to stick to the basis of what the service involves in a more traditional sense.

If you have already exhausted any material for writing about the tangible side of your business, then you should secondly consider scripting content at an angle. This is how many companies distribute press releases, and is a good way to get fresh ideas.

A good way to explain this method is to think of an example of a previous client and how your product has helped them. Then invent a catchy title and write a page about how you offered a solution to a customer. Not only is this going to be completely original, but it will also help browsers identify with the product and help build and add value to it as well.

The third main way to spark ideas for SEO content is by offering a blog with a comments section, or a forum with comments enabled. This kind of content can then be created not only by the webmaster, but also by others visiting the website. This will need close moderation, but is a long term solution to building unique content. It also means you can post on anything you like in your market place, and keep it separate from your main content.

Best ways to make content unique - Sunday 5th September 2010