After finally agreeing to the proposed joint venture, the US Justice Department and the EU have given Yahoo and Microsoft the chance to move forward. The plans have been in place since June 2009, when the two companies failed a merger opportunity.
Allowing the two search providers to go ahead with their plans, we will now see the split of responsibilities within the separate operations, ultimately providing two services online with shared overheads.
Microsoft will control the search technology (after the adoptation of Yahoo’s algorythmic search platform). Yahoo will be more sales driven, looking after the PPC efforts and the SEO agencies across the US and rest of the World.
It was never a matter of ‘if’, just ‘when’ the respective government bodies gave the thumbs up on this venture. Looking for reasons to stop Microsoft and Yahoo joining search forces under the competition banner was a false starter.
Google currently dominates the search engine market in Europe and the US, and this will be seen as a healthy move in terms of search competition.
Tags: SEO, SEO Agency, Yahoo
