For anyone looking to improve their online sales by way of internet marketing, SEO is the only real sustainable option. But although everyone is talking about SEO, from large corporations down to sole traders, just how does SEO work?
Well, over time search engine providers like Google, Bing and Yahoo have offered a set of organic results. They are called organic because they are natural listings, as appose to the paid for variant (PPC- Pay Per Click). The way in which each engine has decided to display results is different, but they all have specific criteria that makes one site more relevant than another for a particular theme, key phrase or key word.
The one common denominator in the factoring of results is the fact that the webpage that is ultimately displayed needs to be wholely based upon the subject matter. This includes the theme of the whole website, the content on the page and the content on other sites that link in to the page in question. Sound complicated? Well that is just the start….
Other key factors are complex ratios for internal and external links which provides data for the robots on link and page popularity. Anchor text, volume of incoming one way permanent back-links and also page specific one way back-links are all important elements of popularity.
Google alone offers a PageRank as an indicator to visitors how it rates a page, although this is not the be all and end all for rankings. Just one in a thousand factors that makes up SEO, and why it’s so sought after to be able to get to the top positions.
Tags: Anchor Text, Back Links, Internet Marketing, PageRank, SEO, SEO Sheffield
