Google reacts to competition
Posted by Dileep Kumar in 
The merging of Yahoo and Bing has given Google a wake-up call, leading to some changes in the main search engine results for the first time in years. We are very used to the current format of the search engine results pages, especially with the market leader, Google. Sponsored listings and then the organic results, mixed with some product listings when available, and image results if applicable, is the way it’s been for a long time.
Now we are seeing new technology in the form of real time results, linked in from social networking sites (for the moment). “Google and Microsoft sparring is fueling this,” said Hadley Reynolds, an analyst at IDC. “Microsoft’s willingness to invest in search and not just let Google walk away with it is driving a new level of competition.”
It seems Google is a little worried about the competition eating into the market share it has, and the announcement that Microsoft is to do anything needed to gain users is pushing Google into action.
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It’s about time Google had a little fright.