That man again, that company again. Apple CEO Steve Jobs today oversaw the eagerly anticipated launch of the iPod styled tablet PC, the iPad. The launch had been largely secretive until today’s unveiling in San Francisco, with little disclosed about the look and capabilities of the iPad. Continue Reading…
Yahoo Slips To Bing and Google
Posted by Mike Campbell on January 21, 2010 | No Comments »
A recent comScore report shows both Bing and Google gaining market share in the US at the expense of Yahoo. Recent investment from Microsoft seems to be paying dividends for the Bing platform, with a gain of 40 basis points. Google gained a slight increase.
Yahoo will be disappointed with the latest results considering the recent developments for their in house search facility. The new Search Pad tool and a host of marketing activity has done little to improve market share. Google on the other hand will be delighted with the news. Their recent troubles with the Chinese censorship row and a possible pull out have been forgotten for the time being with these latest stats. It sees Google up to a 65.7% share of the search engine market, it’s highest ever position. Bing will look to push further and expand their exposure to users across the US and Europoe foremost.
Saga Continues In China As Google Delay Launch
Posted by Mike Campbell on January 20, 2010 | No Comments »The long awaited handset from Google Inc has been delayed at launch, due to the ongoing concerns over privacy onthe Chinese Internet. They recently suggested they could leave the country, after just a short time trying to gain market share in a place where Baidu is the preferred search engine. Continue Reading…
SEO Jobs On The Rise
Posted by Mike Campbell on January 17, 2010 | Comments OffJust while we are entering the final stages of the economic recession, the effects of the recent years mean that jobs are harder to come by than they have been for 2 decades. The worse the recession the harder the fall when it comes to organisations trading with limited resources and high staffing levels, and quite often the first to go are the staff seen as luxury. Unfortunately marketing teams suffer badly, in particular PR and management level jobs will go. Continue Reading…
Instant Indexing Helps SEO
Posted by Mike Campbell on January 17, 2010 | No Comments »It’s not so long since you would post a blog or news article, and then wait. How long/ No one new, it was a matter of waiting for the search engine spiders to turn up whether it was the same day or a week later. How things have changed now, and if you enjoy a fairly good PageRank you can be delighted with the changes to indexing (cache of web page). Continue Reading…
Using Social Media in SEO
Posted by Mike Campbell on January 17, 2010 | No Comments »Approaching a potential client with a report that suggests they need, along with other things, a Twitter and Facebook page is often met with scepticism. Attempting to improve on your multi million pound turnover and being told that Tweeting will aid the process is pretty far fetched for people out of the SEO industry. Continue Reading…
SEO Turns Murdoch Right Off
Posted by Mike Campbell on January 16, 2010 | No Comments »It’s not long since Rupert Murdoch, the Media mogul, told Sky News in Australia that he was considering removing their news content from the Google News platform. The way he speaks about SEO in general indicates he is not keen on the way his reporters are having to edit their journalistic approach due to search engines likes and dislikes. Continue Reading…
Google Considers China Pull Out
Posted by Mike Campbell on January 13, 2010 | No Comments »Google have announced that they are considering removing their business from the Chinese market, after it emerged that there has been numerous attempts to access email accounts on the GMail platform. They believe the well organised and almost professional attack was in relation to gathering information from people associated with Chinese human rights groups (and individuals). Continue Reading…
News flash- SEO basics remain exactly the same
Posted by Mike Campbell on January 12, 2010 | No Comments »What’s new for 2010 in the SEO market? Well there’ll be a few new social media sites mentioned, and quite alot about the new format given the front page of the Google search results. There is also a fair bit of emphasis on how Yahoo and Bing are taking the fight to Google (by pumping millions of dollars into the technology they share). Continue Reading…
Website Sales Boost For M&S
Posted by Mike Campbell on January 6, 2010 | No Comments »Although Marks and Spencer recently announced the first increase in sales (like for like periods) in 2 years, the high street retail giant broke no records and certainly came in lower than many analysts predicted figures. Continue Reading…
SEO Set To Replace Print In Revenue Income
Posted by Mike Campbell on January 5, 2010 | 3 Comments »Moving into a new decade, we can now look back at the first 10 years of the 21st century as a big eye opener in terms of online marketing. The increase in competition for online retailers is more ferocious than ever, and this means we are just seeing the start of SEO as one of the most important parts of the marketing mix. Continue Reading…
Google Mobile Phone Nears Launch
Posted by Neil Palmer on January 4, 2010 | No Comments »As the launch of the new Google phone (said to be the Google Nexus One) nears, there are now rumours that the search provider could make an announcement as soon as January 5th. This is not confirmed but appears to have been leaked to the press. The launch is said to be at the Google headquarters in California. Continue Reading…
Website Sales Boost M&S Final Quarter
Posted by Mike Campbell on January 3, 2010 | No Comments »After a poor two years of no sales growth, Marks and Spencer is expected to reveal a like for like growth compared to last years 3rd quarter. The increase is just 1% but will relieve many shareholders who have not seen any increases for some time. Continue Reading…
Twitter Eyes 2009 Profit
Posted by Mike Campbell on January 1, 2010 | 1 Comment »Social networking site giant Twitter looks like posting a profit for the first time in it’s history. The San Francisco based company, which averages 50 million visitors a month, have been looking for ways to monetise the traffic they receive. Continue Reading…
Google Local Advertising To Be PPC?
Posted by Mike Campbell on January 1, 2010 | 1 Comment »We, like many other website search engine optimisation firms, will have been a little concerned to see that, in North America, the Google local listings have been changed to have a more prominent status. It looks like the inevitable will soon happen, and these will be added to the Adwords program and become a paid for service. Continue Reading…
Google PageRank Update 31-12-09
Posted by Mike Campbell on December 31, 2009 | No Comments »The last few hours we have been looking through our clients websites and the ones we own too, and we have had Google PageRank changes in almost all. In general we see these updates applied between every 3-6 months, and one was certainly expected around now (like last year). Continue Reading…
Google Nexus One Mobile Imminent
Posted by Mike Campbell on December 30, 2009 | No Comments »There has been talk and more talk about Google’s venture into the mobile phone market, and now it seems the US have some firm details about the pricing levels- indicating what it could cost in the UK. The browser and marketing side of the phone will be the most interesting development that we are waiting for. Google Inc is all about advertising revenue, and how they eventually integrate clickable ads into their mobile applications could pave the way for the future of mobile ads. Continue Reading…
Google Caffeine The Perfect Stimulant
Posted by Mike Campbell on December 29, 2009 | 2 Comments »With much more movement in the search engine market over the last few months (than we have seen in a decade), there are plenty of articles knocking about regarding the Google Caffeine treatment. Where this term comes from, we are not quite sure, as the search engine will not be renamed. In fact it looks from the outset like it’s just a set of much needed updates to a very polished search provider. Continue Reading…
Yahoo Launch Search Pad
Posted by Mike Campbell on December 28, 2009 | 1 Comment »Yahoo have finally released the long awaited ‘Search Pad’ tool which helps track user habits and improve the search experience. This essentially is supposed to help reduce the amount of bookmarks you need and speed up the whole search process. Continue Reading…
Scrutiny Of Proposed Google Purchase Of Admob
Posted by Mike Campbell on December 27, 2009 | No Comments »The shear size of Google has an immediate repercussion when news spreads of another Google takeover. This time it’s the 4 year old US company Admob, who create mobile advert technology. This is seen as a quick fix to Google’s impending phone launch (apparently). The new mobile will no doubt be laden with AdWords, as are their search results on a desktop browser. Continue Reading…
Blogging platforms exposed
Posted by Mike Campbell on December 26, 2009 | No Comments »Security experts say that Windows Live space is now being used by spammers from across the globe to drive traffic to illegal pharmaceutical sites. This technique is known as search engine poisoning. Continue Reading…
Google reacts to competition
Posted by Mike Campbell on December 21, 2009 | 1 Comment »The merging of Yahoo and Bing has given Google a wake-up call, leading to some changes in the main search engine results for the first time in years. We are very used to the current format of the search engine results pages, especially with the market leader, Google. Sponsored listings and then the organic results, mixed with some product listings when available, and image results if applicable, is the way it’s been for a long time. Continue Reading…
Google fined in France over book digitizing
Posted by Mike Campbell on December 21, 2009 | No Comments »A Paris court on Friday ruled that Google violated French copyright law in digitizing books, but it’s unlikely the decision will be the last word on the search engine’s controversial book-scanning project. A judge ordered Google to pay 300,000 euros, or roughly $430,000, in damages to French publisher La Martiniere, which pursued the case on behalf of a group of publishers, The Associated Press reported. In addition, Google was ordered to pay a fine of 10,000 euros, or $14,340, every day, until it removes literary extracts from the publishers’ books from its database. Continue Reading…
Real Time Results Questioned
Posted by Mike Campbell on December 21, 2009 | No Comments »With the recent launch of the real time results into Google’s search engine listings, there wasn’t going to be a real test until something tragic occurred in the global spotlight. With yesterdays sad news of the passing of Brittany Murphy, this new technology has again been criticised for the lack of censorship regrading the content on offer. Some of the results on offer from a search for this late actresses name reveal some unsavoury comments, although most appear to be based on condolences. The problem being they could contain anything. Continue Reading…
