There are plenty of people who are sceptical about the importance of number one keyword rankings within the search engine results. In fact, we have seen numerous small to medium size businesses settle for top 10 rankings without knowing the fantastic potential of number one positions.
If you have never been in the top spot for keywords, then it’s easy to settle for lower down the rankings and not spend the extra getting to the peak. As SEO specialists, we provide data to potential clients which shows the massive increase by being in the top 1 as appose to top 10.
An AOL research exercise proved the point in 2009. Look at the breakdown of figures from a survey of close to 10 million searches:
Total Searches: 9,038,794
Total Clicks: 4,926,623
Rank 1: 2,075,765
Rank 2: 586,100 = 3.5 x less
Rank 3: 418,643 = 4.9 x less
Rank 4: 298,532 = 6.9 x less
Rank 5: 242,169 = 8.5 x less
Rank 6: 199,541 = 10.4 x less
Rank 7: 168,080 = 12.3 x less
Rank 8: 148,489 = 14.0 x less
Rank 9: 140,356 = 14.8 x less
Rank 10: 147,551 = 14.1 x less
In basic terms, lets explore these results in relation to real life turnover. Your key phrase is ‘buy expensive things on the web’. You are placed number 5 in the results. If you have a turnover of £100,000 per year from this phrase, this would be closer to £857,155 per year (with the same conversion rates) if you were number 1.
That’s just 4 places higher…. So, if you are in the top 10, make sure you push on and take advantage of the rewards from a number one spot in the SERPs.
