It’s easy to get SEO tips from the Internet. SEO marketing has been around long enough now for there to be an abundance of blog posts and news regarding best practice methods for SEO. There are tips about all the basics- Meta tags, keywords, link building and URL structure.
The best way to find out how to implement SEO is to find the websites that are performing best. Many self taught SEO experts are good at what they do from copying others. There is nothing wrong with getting ideas and tips from other websites; it’s only natural to learn from the way in which other businesses succeed online.
Out of all the blogs that are on the Internet, it’s probably better to stick to the ones that are solely focused on SEO and website promotion. There are lots of marketing blogs online who quite often miss the target when it comes to explaining the best techniques and tips, and they are usually used to writing about traditional print and media marketing.
So what SEO tips are worth researching to help with your rankings? We would recommend starting with learning how to get all the best key phrases for your industry. Imagine starting a website, entering lots of information and link building for 6 months. Then after all this time recognising that you have missed 60-70 long-tail key phrases that you could have been attracting visitors with.
The fundamental mistakes that many novice SEO practitioners make is not spending enough time looking at historical data, checking the competitions websites, and using often free SEO tools to find all the right phrases for your market.
After the key word bank is in place, then target maybe 4-6 phrases per page. This is done through meta and on page content. These should be the target phrases for external link building and the anchor text you will be using.
Concentrate hard on scripting some fantastic content for the pages you create. The best SEO tip we can give is to create relevant, informative and engaging text on your pages. People may never read it, but it will help you with your SEO to a degree that is difficult to explain well. It’s very important!
Last but not least, keep adding links and text. You may think that your work is done when you have 100 pages with good content and some incoming links, but it’s not. The reason? Someone else will be doing it elsewhere. There is always a competitor who can copy what you do, just like we advised at the start of this blog.
The one way to gain a competitive advantage over everyone else is to have more fresh content, and more links coming in.
Tags: URL Structure