SEO Specialist

Posted by Dileep Kumar in Blog      No comments

Dec
9

As you may have seen whilst searching around the web, there are now plenty of individuals (sole traders) and small to medium size companies offering Search Engine Optimisation. Your website could well be not only a good source of trade, traffic and sales, but also these days it could possibly be the only source of customers you have. With E-Commerce quickly catching up with the performance levels of the high street, there are literally hundreds of retailers or tertiary companies operating solely on the internet.

So when you search for an optimisation individual or company, the only result you want is to know that they offer a specialist service. As your turnover depends on the amount of visitors you receive, this is possibly the most important long term decision you will make as the decision maker within your organisation. Better not get this one wrong! Picking the SEO Specialist from a list of local providers may not be as easy as you think, so follow these useful tips.

Firstly, make sure they have a Google PageRank »”>Google PageRank of at least 1. Many firms can have a great website and SEO service that performs well but has a rank of just 1, this is quite normal. What to look out for is the site that has no rank at all, which means it is either very new or they are not specialists at SEO. If they were they would have some sort of rank.

Secondly, try if possible to find reviews of the consultants in question. Many directories have a section that shows clients a place to leave comments and reviews, and usually these will tell you exactly how the so called specialists have performed. This is a great thing about the internet, and it can show up a company for what it really is, good OR bad. Google have a local listings service which is a very good example of how this works.

Lastly have a look at the results or customers they have had either presently or in the past. If they have a portfolio it will usually have a few clients for whom they have performed well, and it will give you a chance to see their work in real time. Check the key phrases for that particular client, and just do a quick search on Google to see how they are getting on. When you have a shortlist of potential suitors, the final step is to meet them and discuss what they offer, how well they have performed in the past, experience levels and of course the pricing structure.