SEO Search

Posted by Dileep Kumar in Blog      No comments

Dec
9

A SEO search is something that most of us would not have thought we would be doing a decade ago, but as the way marketing works in the UK and around the globe we are using this term across the board in many organisations. Today, when we open a browser to perform a search, we automatically start to use phrases that we know have a better chance of bringing us the right result.

The way in which we can pick and choose the engines we submit our query to is fantastic, with such a varied and competitive selection. The obvious favourites are Google and Yahoo!, and in China there is Sogou and Sohu. One of the other huge search engines is the Russian site Yandex. Others that are widely used in the UK and the U.S. are Bing (formally MSN and Live search), Ask and Baidu.

If you are looking to find a SEO search engine optimisation firm, then the process of finding the right company is not so straight forward. Normally when we search for something online, such as a new printer or an iPod, we would search for a model that suits then look for the best prices we can find. With a firm that offers a service rather than a product it is less obvious which options are viable for our needs. To aid this process the major search engines have offered a facility where users can leave reviews on a service industry, so for SEO there are results that appear on a local map via Google, for example.

Since a few years ago JavaScript has made life much easier, by way of prompting us what others have searched for. When you begin to type in a phrase the script shows the popular phrases searched for that month in order of performance, and narrows as you add more letters. This is combined with SEO search tools that the general public or SEO people can access. Mainly provided by Google Inc, the Keyword Tool offers a list of the most searched for phrases for a specific country and also global results too. The other handy information it gives includes an average cost per click amount calculated by Adwords, and a competition rating in terms of how hard it is to get up the rankings for that phrase. You can store and manipulate this data via downloading it in the form of a CSV or a text file.