Not quite sure what SEO involves? Well the basics are pretty simple; it’s just putting them all in place that is hard work and a little complex. To start with, SEO means Search Engine Optimisation, and it has been around as a service for probably a decade now. It began as the competition online started to grow, to a point where you found it hard to be in the top positions if your site was poorly designed. Then as more newcomers arrived with better packaged websites and friendly pages (for SEO), many of the early e-commerce business struggled to compete.
The hard thing to grasp is that you may have had a website for many years, but are just not performing, and you will normally need a new site designing at this point. But don’t worry, you can take all your old pages or even redirect them so no-one even knows. This is not so difficult and widely accepted, as Google and other engines understand that people have to migrate website platforms from time to time.
Once you have the right publishing package to work from, the SEO can begin! You can make friendly URL’s which help the robots determine the site theme, it will be easy to create lots of original and informative content, and you can add images and other media like video.
The tricky bits are best left unmentioned- mainly because they are a bit boring and take a while to understand, but the fundamental aspects include keyword density, code to text ratio, internal and external linking and meta details. Now we have mentioned those SEO necessities, don’t think about them too much. That’s what we are good at, and that’s the area we can take away the bulk of the work a normal business couldn’t handle.
SEO campaigns take different lengths of time- we rely on Google, Yahoo and Bing (amongst other search engines) to rank sites in their own time, that’s the part we cannot control. However, experience says most projects we undertake will last between 6 months and a year. If you take the social media package we offer, it may cost as little as £1200 for a six month complete solution to SEO. This will give results and rankings that last a long time. Then it’s up to you to convert the traffic to sales.
You will never know what kind of difference SEO can make until you try. We also have many examples of previous projects and the success they are enjoying. This helps show you why so many firms are now making the move to implement professional SEO into their online business. Breaking even on SEO can be as quick as 3-4 months, meaning we leave you to enjoy increased profitability and a website that works, but most importantly one that people can find.
What are the key points of a great SEO campaign?
There are dozens of factors involved in making sure any project stands the test of time. Using the right balance of on page and off page elements, search engine rankings will last and the traffic will keep coming.
Tags: Informative Content