SEO Help

Posted by Neil Palmer in Blog      No comments

Feb
7

Just like many other SEO firms, we all started out as a group of people involved with the Internet in some way, but not knowing exactly how SEO worked. Over 10 years ago, when we first wanted to make sure our websites we controlled were performing well in the search engines, the only real place to get help was online. Having said that, most markets were easy to got into the top positions, but such is the competition now that you either get SEO help or stay out of the first pages.

So what kind of help is available? Well there are a few ways of getting the desired results for your chosen keywords, and it basically comes down to those ‘key words’ you choose how to approach this. If you have a couple of very specialised phrases that describe your service, and the competition is quite low, then given time there is plenty of SEO help online. There are thousands of articles, blogs, tips and reviews about how to manage a small but effective campaign. It will focus on a few key methods, including link building, creating good content and managing the internal structure.

When your needs are slightly more demanding, the SEO help you need will be in the form of an SEO specialist or a SEO consultant. This is true for all sought after key phrases now, we would say any that get more than 5,000 searches on Google every month. When you have say 50 of these phrases to aim at, then SEO help has to come in the form of an external company.

The only other option at this stage would be to employ full time SEO help, and it certainly is more popular now to see someone on head count for the large retail e-tailers. The only problem in this instance is that while it is beneficial to have someone 40 hours a week working on link building and social networking, they are quite often not capable of structuring a campaign themselves. There can also be difficulties in matching the combined experience and know how of an SEO firm which has many employees and different campaigns.