If you are considering SEO, or at least sure that you need to get more traffic from somewhere, you are most likely in one of a few positions. You either spend heavily on PPC and are fed up with the ongoing cost, or you are not really marketing your site and get little or no traffic.
The truth is, there are only 3 ways to get traffic to your website. One is an ongoing PPC campaign, which offers an instant stream of traffic but is expensive, and offers a poor return on investment. Another is total branding via the Television, print and online. This is the type used by companies such as CompareTheMarket.com and MoneySuperMarket.com. It is only suitable for large organisations with a big budget / funding in place.
The only other option is SEO- Search Engine Optimisation. This gets you up the natural lisings on the search engines and can provide high levels of targeted visitors. After an SEO campaign a small amount of work is required to stay in the top positions, but the cost in minimal. SEO offers a better return on investment than all other forms of Internet marketing, but has higher set up costs than Pay Per Click.
Here is a simple example of why SEO works better than PPC:
PPC: 30 keyphrases in a PPC campaign with Google Adwords, daily budget of £30 equals a spend of £900 per month. A typical company breaks even in 3 years after start-up. This means the cost to a business over that period is £32,400, and this needs to be made back in profit for a business to work.
SEO: 12 month campaign targeting 30 keyphrases at £900 per month. With top 3 positions for all phrases after the 12 month period, a £100 monthly fee is charged to maintain the rankings. The visitor levels would be higher than the PPC campaign as there is no traffic cap in place like with Adwords. The cost to the business over 3 years would be £13,200.
As there would be no immediate traffic with SEO, we often recommend a PPC campaign to run alongside the SEO, to keep sales coming through during the SEO project. At £900 per month for 9 months, this would add £8,100, meaning a total cost of £21,300 for an SEO campaign even including some PPC at the start.
Long term, SEO is much better value than advertising with Google. The more time that passes by in the future, the better the investment looks. Contact us today for a quote on your website SEO. Our campaigns start at just £200 per month.
