There is a bit of a common myth that having a decent Facebook page will help your business thrive in terms of turnover. One thing should be made clear from the start- social media is a small part of a well structured SEO campaign.
To get an understanding of how this kind of online profiling can help your SEO, the best place to start is the traditional link building methods of SEO. You have a page dedicated to links on a particular theme or product, and that helps not only your link partners, but also your site create an inner theme and some decent relevant content.
The search engines like pages that link to your site, especially if the links have the right anchor text and the weighting (PageRank is an example) of the pages is of a high value.
Social networking sites are only used in this way by many SEO firms, but there is obviously a bit more to it now. Having a very strong profile on Twitter can get you up the rankings for your chosen key phrases, so this should be taken advantage of.
Get the page geared up with your branding and you may just pick up a sale. But remember- the main source of income for your business is your website, and this is why there will have been an effort to start SEO in the first place. In other words, don’t get too carried away spending all day on social networking SEO.
Tags: Anchor Text, Link Partners, Relevant Content, SEO
