Before setting out on lengthy and detailed campaign for SEO, most decision makers would first want to know what kind of traffic levels to expect. This would be in the form of unique visitors and be the estimates when the chosen key phrases are in the top positions. Continue Reading…
Investing in SEO – how it works
Posted by Neil Palmer on February 28, 2010 | No Comments »If you are considering SEO, or at least sure that you need to get more traffic from somewhere, you are most likely in one of a few positions. You either spend heavily on PPC and are fed up with the ongoing cost, or you are not really marketing your site and get little or no traffic. Continue Reading…
SEO Marketing
Posted by Mike Campbell on February 28, 2010 | No Comments »Every business has customers and there will always be a need to communicate with these people / firms. Because of the rise in Internet trade and the number of companies who have an online presence, there is now a great demand for SEO marketing expertise and services. Continue Reading…
SEO and Website Sales Job Sheffield
Posted by Neil Palmer on February 28, 2010 | No Comments »We are currently looking for a business development team member. The role will consist of generating sales, through a mixture of telephone contact, meeting clients face to face and email marketing campaigns.
The market sectors are ‘website design‘ and ’search engine optimization’ (SEO). The focus will be a combination of both services or just one service when required. Target clients will primarily be based in the Yorkshire and North Derbyshire / Nottinghamshire areas. Continue Reading…
Current SEO Rankings
Posted by Mike Campbell on February 27, 2010 | No Comments »Like any SEO company, we are judged by our rankings. As well as being in the top positions for SEO Sheffield on Google, Yahoo and Bing, we have a great portfolio of rankings for clients.
Here are a list of the phrases which we currently rank for in the top 3 positions on Google. All phrases have a medium to high competition level and have a search volume of over 5,000 per month (according to Google): Continue Reading…
Too Many Domains? Or Just The Start?
Posted by Neil Palmer on February 26, 2010 | No Comments »It may be hard to imagine life without the Internet, but turn back the clock 25 years and they didn’t even exist. Now it’s likely that you can name more domains you use than friends you have. Have a guess at how many website domains have been registered in this period, and you’ll probably not be close. 192 million. Don’t forget that’s just the domain, not the web pages on that domain. This means the total number of pages runs into billions and keeps growing. Continue Reading…
Domain Age Importance For SEO
Posted by Mike Campbell on February 25, 2010 | No Comments »Matt Cutts, Google employee and the man many see as the unofficial link between Google and SEO practitioners, doesn’t give domain age a very high weighting when it comes to SEO success. He even goes as far to say in one of his video posts, when asked the question ‘how does domain age affect Google rankings’- that it matters “not very much at all in fact”. Continue Reading…
SEO Training
Posted by Mike Campbell on February 24, 2010 | No Comments »Whether you are a seasoned website manager or a small business owner, training for SEO is vital. There are not many other types of marketing that are changing so much, and SEO can still be considered in its infancy.
Basic SEO training comes in the form of how to make a website strong in both relevance and popularity. Whenever you are given SEO training these are the only 2 things that are at the core of a successful website. Continue Reading…
SEO Social Networking Sites
Posted by Mike Campbell on February 22, 2010 | No Comments »It seems that social networking websites are taking over our lives. Whether you are a 13 year old who updates your friends on your latest gossip, or a Mum who is organising a party for the kids, we all know what they are about.Or do we?
Where did the idea of social networking sites come from, and what impact have they had on the Internet, not just the people who use them? Well when MySpace started the real networking platform in the way we know it today, nobody could have guessed the impact it would have on communication through the web. In turn, nobody could have realised what a super tool it would become for SEO. Continue Reading…
SEO Tags
Posted by Mike Campbell on February 21, 2010 | No Comments »Many systems that people use for blogs or their own business website will have a place to enter tags. These are more present than ever before when it comes to articles, information and blog posts. SEO tags help organise, sort by and filter information and entries on a website.
Applying a tag is not something that should be done lightly. Adding scores of tags into posts that are not so relevant is the wrong thing to do. Keeping visitors happy by offering correct tagging will help increase your page views and hopefully conversions. Continue Reading…
SEO Keywords
Posted by Mike Campbell on February 20, 2010 | No Comments »The initial keyword research that will have been used in an SEO proposal will be a good starting place for a typical SEO company, but the keywords need to be studied in depth. The main points to consider for the key-phrases that are targeted are: Continue Reading…
Typical SEO Timeline
Posted by Mike Campbell on February 20, 2010 | No Comments »Many times we are asked, when approached by a potential client, how much is costs for the service we offer. The next question is always ‘how long?’.
It’s inevitable that any business owner will need to look at the costs over time that an SEO campaign will mean to his cash flow. Here we look at some of the basics of the SEO Timeline which shows exactly why it takes time to implement SEO in a professional manner. Continue Reading…
Traffic Versus Keyword Position
Posted by Neil Palmer on February 20, 2010 | Comments OffThere are plenty of people who are sceptical about the importance of number one keyword rankings within the search engine results. In fact, we have seen numerous small to medium size businesses settle for top 10 rankings without knowing the fantastic potential of number one positions.
If you have never been in the top spot for keywords, then it’s easy to settle for lower down the rankings and not spend the extra getting to the peak. As SEO specialists, we provide data to potential clients which shows the massive increase by being in the top 1 as appose to top 10.
An AOL research exercise proved the point in 2009. Look at the breakdown of figures from a survey of close to 10 million searches:
Total Searches: 9,038,794
Total Clicks: 4,926,623
Rank 1: 2,075,765
Rank 2: 586,100 = 3.5 x less
Rank 3: 418,643 = 4.9 x less
Rank 4: 298,532 = 6.9 x less
Rank 5: 242,169 = 8.5 x less
Rank 6: 199,541 = 10.4 x less
Rank 7: 168,080 = 12.3 x less
Rank 8: 148,489 = 14.0 x less
Rank 9: 140,356 = 14.8 x less
Rank 10: 147,551 = 14.1 x less
In basic terms, lets explore these results in relation to real life turnover. Your key phrase is ‘buy expensive things on the web’. You are placed number 5 in the results. If you have a turnover of £100,000 per year from this phrase, this would be closer to £857,155 per year (with the same conversion rates) if you were number 1.
That’s just 4 places higher…. So, if you are in the top 10, make sure you push on and take advantage of the rewards from a number one spot in the SERPs.
How Does SEO Work?
Posted by Mike Campbell on February 19, 2010 | No Comments »For anyone looking to improve their online sales by way of internet marketing, SEO is the only real sustainable option. But although everyone is talking about SEO, from large corporations down to sole traders, just how does SEO work? Continue Reading…
SEO Agencies To Be Looked After By Yahoo
Posted by Mike Campbell on February 19, 2010 | No Comments »After finally agreeing to the proposed joint venture, the US Justice Department and the EU have given Yahoo and Microsoft the chance to move forward. The plans have been in place since June 2009, when the two companies failed a merger opportunity. Continue Reading…
SEO Rotherham
Posted by Mike Campbell on February 16, 2010 | No Comments »There are literally hundreds of new start-up businesses in Rotherham, due to not only the Government led initiatives, but also the changing landscape when it comes to what Rotherham has to offer. Entry to less difficult financial and other tertiary services means that Rotherham has enjoyed a recent boom, especially in terms of on-line firms and retailers. Continue Reading…
Sheffield SEO Company
Posted by Mike Campbell on February 16, 2010 | No Comments »As the longest established SEO firm in the Sheffield area, we often come across companies who cannot find a way to get their business off the ground. The usual questions someone is faced with when either adding a website to their business efforts, or trying to startan online business, is ‘where will the customers come from?’. Marketing can the make or break on an Internet company, just like it can with a traditional bricks and mortar retailer. Continue Reading…
SEO Nottinghamshire
Posted by Neil Palmer on February 15, 2010 | No Comments »Being such a large county, Nottinghamshire is full of local business districts and thrives in both secondary and tertiary services. Areas such as Nottingham, Worksop and Mansfield are populated with service providers, offering not just local but quite often national sales. Continue Reading…
SEO Derbyshire
Posted by Mike Campbell on February 15, 2010 | No Comments »SEOClock.co.uk- we are based close to the border with Derbyshire, and offer professional SEO services across the region. Please contact us with the following basic details, and we will be happy to quote for a SEO project: Continue Reading…
SEO Services
Posted by Mike Campbell on February 15, 2010 | No Comments »Unlike many other services that are required for a business to operate successfully, SEO services are not so tangible. It’s easy to recognise that your website could benefit from SEO services, but it’s not always so transparent for the average business owner to see exactly what is being done. This post looks at the basics of what you get with SEO services. Continue Reading…
SEO Doncaster
Posted by Neil Palmer on February 13, 2010 | No Comments »Like many places in South Yorkshire, industry is changing and there is a greater demand for new media jobs and services. Doncaster is a perfect example of how a large town in a region previously dominated by primary industry, has changed it’s fortunes. Continue Reading…
SEO Yorkshire
Posted by Mike Campbell on February 13, 2010 | No Comments »The county of Yorkshire is one of the largest in the country, and there are many business districts throughout the Yorkshire region. There are also many small towns and villages, and this sometimes makes it more difficult to find a decent SEO company which is based locally. There are so many small to medium sized businesses that are run from home offices and in village communities, due to the online aspect of new media. Continue Reading…
SEO Backlinks
Posted by Mike Campbell on February 12, 2010 | 1 Comment »Always important, or sometimes seen as a thing of vanity as well, Backlinks (often referred to as Back Links in the UK), are one way incoming links to a web page.
In SEO back links are not something you can just put in place, and are not something that a website owner or SEO firm has an awful lot of control over. An SEO backlink is decided by the search engine providers. Continue Reading…
