When we think about tools in terms of Internet related work it usually means software and also applications. This is certainly true when it comes to SEO tools and there are now literally hundreds of different kinds of packages and web based applications that can be utilised in the chase for better rankings. Continue Reading…
Apple iPad Shows The Way Forward
Posted by Mike Campbell on January 27, 2010 | Comments OffThat man again, that company again. Apple CEO Steve Jobs today oversaw the eagerly anticipated launch of the iPod styled tablet PC, the iPad. The launch had been largely secretive until today’s unveiling in San Francisco, with little disclosed about the look and capabilities of the iPad. Continue Reading…
Yahoo Slips To Bing and Google
Posted by Mike Campbell on January 21, 2010 | No Comments »
A recent comScore report shows both Bing and Google gaining market share in the US at the expense of Yahoo. Recent investment from Microsoft seems to be paying dividends for the Bing platform, with a gain of 40 basis points. Google gained a slight increase.
Yahoo will be disappointed with the latest results considering the recent developments for their in house search facility. The new Search Pad tool and a host of marketing activity has done little to improve market share. Google on the other hand will be delighted with the news. Their recent troubles with the Chinese censorship row and a possible pull out have been forgotten for the time being with these latest stats. It sees Google up to a 65.7% share of the search engine market, it’s highest ever position. Bing will look to push further and expand their exposure to users across the US and Europoe foremost.
Saga Continues In China As Google Delay Launch
Posted by Mike Campbell on January 20, 2010 | No Comments »The long awaited handset from Google Inc has been delayed at launch, due to the ongoing concerns over privacy onthe Chinese Internet. They recently suggested they could leave the country, after just a short time trying to gain market share in a place where Baidu is the preferred search engine. Continue Reading…
SEO Jobs On The Rise
Posted by Mike Campbell on January 17, 2010 | Comments OffJust while we are entering the final stages of the economic recession, the effects of the recent years mean that jobs are harder to come by than they have been for 2 decades. The worse the recession the harder the fall when it comes to organisations trading with limited resources and high staffing levels, and quite often the first to go are the staff seen as luxury. Unfortunately marketing teams suffer badly, in particular PR and management level jobs will go. Continue Reading…
Instant Indexing Helps SEO
Posted by Mike Campbell on January 17, 2010 | No Comments »It’s not so long since you would post a blog or news article, and then wait. How long/ No one new, it was a matter of waiting for the search engine spiders to turn up whether it was the same day or a week later. How things have changed now, and if you enjoy a fairly good PageRank you can be delighted with the changes to indexing (cache of web page). Continue Reading…
Using Social Media in SEO
Posted by Mike Campbell on January 17, 2010 | No Comments »Approaching a potential client with a report that suggests they need, along with other things, a Twitter and Facebook page is often met with scepticism. Attempting to improve on your multi million pound turnover and being told that Tweeting will aid the process is pretty far fetched for people out of the SEO industry. Continue Reading…
SEO Turns Murdoch Right Off
Posted by Mike Campbell on January 16, 2010 | No Comments »It’s not long since Rupert Murdoch, the Media mogul, told Sky News in Australia that he was considering removing their news content from the Google News platform. The way he speaks about SEO in general indicates he is not keen on the way his reporters are having to edit their journalistic approach due to search engines likes and dislikes. Continue Reading…
Google Considers China Pull Out
Posted by Mike Campbell on January 13, 2010 | No Comments »Google have announced that they are considering removing their business from the Chinese market, after it emerged that there has been numerous attempts to access email accounts on the GMail platform. They believe the well organised and almost professional attack was in relation to gathering information from people associated with Chinese human rights groups (and individuals). Continue Reading…
News flash- SEO basics remain exactly the same
Posted by Mike Campbell on January 12, 2010 | No Comments »What’s new for 2010 in the SEO market? Well there’ll be a few new social media sites mentioned, and quite alot about the new format given the front page of the Google search results. There is also a fair bit of emphasis on how Yahoo and Bing are taking the fight to Google (by pumping millions of dollars into the technology they share). Continue Reading…
SEO Management
Posted by Mike Campbell on January 10, 2010 | 1 Comment »It used to be that the management of your website landing pages, whether it’s e-commerce or a few informative pages about your business, was something that was considered manageable. By updating products and services that you offer, and making sure you are in a few local directories, many webmasters found this to be enough. Continue Reading…
Website Sales Boost For M&S
Posted by Mike Campbell on January 6, 2010 | No Comments »Although Marks and Spencer recently announced the first increase in sales (like for like periods) in 2 years, the high street retail giant broke no records and certainly came in lower than many analysts predicted figures. Continue Reading…
SEO Set To Replace Print In Revenue Income
Posted by Mike Campbell on January 5, 2010 | 3 Comments »Moving into a new decade, we can now look back at the first 10 years of the 21st century as a big eye opener in terms of online marketing. The increase in competition for online retailers is more ferocious than ever, and this means we are just seeing the start of SEO as one of the most important parts of the marketing mix. Continue Reading…
Google Mobile Phone Nears Launch
Posted by Neil Palmer on January 4, 2010 | No Comments »As the launch of the new Google phone (said to be the Google Nexus One) nears, there are now rumours that the search provider could make an announcement as soon as January 5th. This is not confirmed but appears to have been leaked to the press. The launch is said to be at the Google headquarters in California. Continue Reading…
Website Sales Boost M&S Final Quarter
Posted by Mike Campbell on January 3, 2010 | No Comments »After a poor two years of no sales growth, Marks and Spencer is expected to reveal a like for like growth compared to last years 3rd quarter. The increase is just 1% but will relieve many shareholders who have not seen any increases for some time. Continue Reading…
Twitter Eyes 2009 Profit
Posted by Mike Campbell on January 1, 2010 | 1 Comment »Social networking site giant Twitter looks like posting a profit for the first time in it’s history. The San Francisco based company, which averages 50 million visitors a month, have been looking for ways to monetise the traffic they receive. Continue Reading…
Google Local Advertising To Be PPC?
Posted by Mike Campbell on January 1, 2010 | 1 Comment »We, like many other website search engine optimisation firms, will have been a little concerned to see that, in North America, the Google local listings have been changed to have a more prominent status. It looks like the inevitable will soon happen, and these will be added to the Adwords program and become a paid for service. Continue Reading…
