The last few hours we have been looking through our clients websites and the ones we own too, and we have had Google PageRank changes in almost all. In general we see these updates applied between every 3-6 months, and one was certainly expected around now (like last year). Continue Reading…
Google Nexus One Mobile Imminent
Posted by Mike Campbell on December 30, 2009 | No Comments »There has been talk and more talk about Google’s venture into the mobile phone market, and now it seems the US have some firm details about the pricing levels- indicating what it could cost in the UK. The browser and marketing side of the phone will be the most interesting development that we are waiting for. Google Inc is all about advertising revenue, and how they eventually integrate clickable ads into their mobile applications could pave the way for the future of mobile ads. Continue Reading…
Google Caffeine The Perfect Stimulant
Posted by Mike Campbell on December 29, 2009 | 2 Comments »With much more movement in the search engine market over the last few months (than we have seen in a decade), there are plenty of articles knocking about regarding the Google Caffeine treatment. Where this term comes from, we are not quite sure, as the search engine will not be renamed. In fact it looks from the outset like it’s just a set of much needed updates to a very polished search provider. Continue Reading…
Yahoo Launch Search Pad
Posted by Mike Campbell on December 28, 2009 | 1 Comment »Yahoo have finally released the long awaited ‘Search Pad’ tool which helps track user habits and improve the search experience. This essentially is supposed to help reduce the amount of bookmarks you need and speed up the whole search process. Continue Reading…
Scrutiny Of Proposed Google Purchase Of Admob
Posted by Mike Campbell on December 27, 2009 | No Comments »The shear size of Google has an immediate repercussion when news spreads of another Google takeover. This time it’s the 4 year old US company Admob, who create mobile advert technology. This is seen as a quick fix to Google’s impending phone launch (apparently). The new mobile will no doubt be laden with AdWords, as are their search results on a desktop browser. Continue Reading…
SEO Promotion
Posted by Mike Campbell on December 27, 2009 | 1 Comment »There are numerous ways to promote a web based product or service, SEO is a long term investment that is a multi faceted approach to building a great marketing tool in the website itself. Continue Reading…
Mirror Group Decide To Rely On Loyalty
Posted by Mike Campbell on December 26, 2009 | No Comments »The Mirror Group of companies recently relaunched the main website they run, Mirror.co.uk. In doing so most people would have thought that traffic volume was the key to success, but it now appears they are more than happy to rely on users views. This has led to them pushing the quality of the journalism as appose to the SEO. Continue Reading…
Blogging platforms exposed
Posted by Mike Campbell on December 26, 2009 | No Comments »Security experts say that Windows Live space is now being used by spammers from across the globe to drive traffic to illegal pharmaceutical sites. This technique is known as search engine poisoning. Continue Reading…
Google reacts to competition
Posted by Mike Campbell on December 21, 2009 | 1 Comment »The merging of Yahoo and Bing has given Google a wake-up call, leading to some changes in the main search engine results for the first time in years. We are very used to the current format of the search engine results pages, especially with the market leader, Google. Sponsored listings and then the organic results, mixed with some product listings when available, and image results if applicable, is the way it’s been for a long time. Continue Reading…
Google fined in France over book digitizing
Posted by Mike Campbell on December 21, 2009 | No Comments »A Paris court on Friday ruled that Google violated French copyright law in digitizing books, but it’s unlikely the decision will be the last word on the search engine’s controversial book-scanning project. A judge ordered Google to pay 300,000 euros, or roughly $430,000, in damages to French publisher La Martiniere, which pursued the case on behalf of a group of publishers, The Associated Press reported. In addition, Google was ordered to pay a fine of 10,000 euros, or $14,340, every day, until it removes literary extracts from the publishers’ books from its database. Continue Reading…
Real Time Results Questioned
Posted by Mike Campbell on December 21, 2009 | No Comments »With the recent launch of the real time results into Google’s search engine listings, there wasn’t going to be a real test until something tragic occurred in the global spotlight. With yesterdays sad news of the passing of Brittany Murphy, this new technology has again been criticised for the lack of censorship regrading the content on offer. Some of the results on offer from a search for this late actresses name reveal some unsavoury comments, although most appear to be based on condolences. The problem being they could contain anything. Continue Reading…
SEO Ranking
Posted by Mike Campbell on December 19, 2009 | No Comments »It’s very rare that a company will be unaware of the SEO ranking they have, although the depth of their knowledge will vary. If you are a novice when it comes to online marketing, then you will probably just know that you don’t appear very high for your few target key-phrases, or maybe model codes too. If you are looking at SEO or have a campaign in place, then potentially you will track all your target key phrases. Continue Reading…
Are Sheffield firms competing online?
Posted by Mike Campbell on December 13, 2009 | No Comments »As one of the largest business districts in the UK, Sheffield has a reputation for a large population and a growing business base. There is a buzz about Sheffield when it comes to sports, enterprise, culture and shopping. Things are changing, albeit a little slower than planned due to the recent hold on City centre developments. Continue Reading…
Available Jobs
Posted by Mike Campbell on December 12, 2009 | No Comments »We are currently looking for a trainee to join our team, due to expansion of our company.
The ideal candidate must have a minimum of 5 years experience of social networking websites, use of Microsoft Excel and Outlook, and a good level of understanding of all things Internet. Continue Reading…
SEO Forum
Posted by Mike Campbell on December 12, 2009 | No Comments »With so much talk about the many different ways in which SEO is performed, there are inevitably a large number of SEO Forums to visit. This is great and bewildering at the same time. Here we look at a few of the most popular and what to look out for. Continue Reading…
SEO Software
Posted by Mike Campbell on December 9, 2009 | No Comments »As the industry gets smarter when it comes to adding content to aid SEO, the emergence of SEO Software has been inevitable. The fact that there are so many different places we feel we should be posting comments, leaving blog and submitting articles it’s been a great challenge to find a way to reduce the amount of time it takes to do this. Continue Reading…
SEO Search
Posted by Mike Campbell on December 9, 2009 | No Comments »A SEO search is something that most of us would not have thought we would be doing a decade ago, but as the way marketing works in the UK and around the globe we are using this term across the board in many organisations. Today, when we open a browser to perform a search, we automatically start to use phrases that we know have a better chance of bringing us the right result. Continue Reading…
SEO Specialist
Posted by Mike Campbell on December 9, 2009 | No Comments »As you may have seen whilst searching around the web, there are now plenty of individuals (sole traders) and small to medium size companies offering Search Engine Optimisation. Your website could well be not only a good source of trade, traffic and sales, but also these days it could possibly be the only source of customers you have. With E-Commerce quickly catching up with the performance levels of the high street, there are literally hundreds of retailers or tertiary companies operating solely on the internet. Continue Reading…
SEO Report
Posted by Mike Campbell on December 9, 2009 | 1 Comment »Either when a new SEO campaign is started, or when you have a monthly analysis of the optimisation, a SEO Report will be involved. There is only so much that can be talked about or measured by simply looking at the SERPs or seeing the online content being organised for better navigation. The majority of results that are important in SEO Reports are measurables and variables that are presented in the form of facts and figures. Continue Reading…
SEO SEM
Posted by Mike Campbell on December 9, 2009 | No Comments »There has long been reference to the phrase SEO, meaning search engine optimisation for a website. This field is dedicated to the actual pages within the site, including the code, the content and the structure amongst other things. There is now a new term emerging in the World of search engines, and that is SEM, Search Engine Marketing. This differs from SEO in the fact is takes a wide angled approach to the actual branding and marketing of an online business, which is more important now online marketing has expanded in many ways. Continue Reading…
SEO Guide
Posted by Mike Campbell on December 9, 2009 | No Comments »If you have a basic site that needs some entry level SEO, or if you want to know how to make sure your website is search engine optimization friendly when it’s being optimised by another firm, then here are the fundamentals in our free SEO guide. Continue Reading…
SEO Optimisation
Posted by Mike Campbell on December 9, 2009 | No Comments »When a website doesn’t perform in search engines, optimisation will help increase the natural SERP (search engine results page). In the UK this is called SEO Optimisation (differs from the US spelling Optimization). Continue Reading…
